As an agency, we closed a sponsorship agreement between NBA basketball player Ricky Rubio and the water company SOREA (AGBAR). (AGBAR)

One of the actions we organised as part of this sponsorship agreement was an environmental awareness day on the beach, aimed at children. The main objective was to educate young people about the importance of caring for the environment and promoting sustainable practices.

During this event, we carried out different learning activities related to the environment such as: Educational talks, practical workshops, beach clean-up and participatory games.

Throughout this environmental awareness day on the beach, Ricky Rubio acted as a leading figure, interacting with the children, participating in the activities and transmitting environmental awareness messages.

Their role helped to amplify the impact of the event and spread the values of environmental responsibility that the company promotes.

These types of sponsorship agreements and awareness-raising events are beneficial for both athletes and companies, as they allow them to reach a wider audience and convey positive messages to society.